Sustainability - Behind The Scenes

When we created Ro&Zo one of our main driving forces behind the brand was to start offering accessible sustainable pieces to real women. We always found that if we wanted to buy sustainable the prices were either way too high or the styling and fabrics weren't commercial enough. I am going to give you all a bit more in depth detail below about the sustainable fabrics we have used in our first collection and where the fabrics came from.

• FSC CERTIFIED VISCOSE

This is a type of rayon fibre that is made from natural sources such as wood and agricultural products that are regenerated as cellulose fibre. FSC certified viscose will be from sources which are produced from sustainably managed plantations.

• ECOVERO VISCOSE

EcoVero fibres are derived from sustainable wood and pulp, coming from certified and controlled sources. The manufacturing of EcoVero fibres also generate up to 50% lower emissions and water impact compared to generic viscose.

• BETTER COTTON

We source Better Cotton. The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.

• TENCEL

TENCEL is a cellulose fibre, which is made by dissolving wood pulp and using a special drying process called spinning. Before it is dried, wood chips are mixed with a solvent to produce a wet mixture. The mixture is then pushed through small holes to form threads, which is then chemically treated and the lengths of fibre are spun into yarn and woven into cloth.

We are going to keep on working on finding out more about ways we can be sustainable and to improve our sustainable fabric offering. Watch this space!